Tandon in the News

2018: The Year Of Blockchain For Ad Industry?


Blockchain technology emerged in the advertising industry as a sort of phenomenon in 2017. Companies like IBM and Microsoft are betting big on the technology that seems to be pumping new life into some of the more established players and retailers, such as Oracle and Walmart. ... In July 2017, Google researchers reported that Chainalysis, UC San Diego, and the NYU Tandon School of Engineering used blockchain to track $15 million in ransomware.

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