The Money & Magic Manifesto: A Roadmap for the Next Big Leap in Transformational Innovation - Mark Payne, Fahrenheit 212
An Investigatio Public Lecture
Abstract
Mark Payne will present The Money & Magic Manifesto, a provocative take on innovation's past, present and future. In it, he will offer case studies from Fahrenheit's work on the innovation front lines with the likes of Samsung, Coca-Cola, Starwood Hotels, Gucci Group, Campbell Soup and Procter & Gamble, and his company's unique philosophy and practice of bringing transformational creativity together with commercial acumen and an obsession with big outcomes. The talk will provide intriguing grist for the mill for anyone interested in the dynamics of innovation.
Speaker
As the co-founder and Head of Idea Development of Fahrenheit 212, a New York-based innovation consultancy, Mark Payne draws on his twenty plus years’ experience in the creation of new businesses, brands and products, with a global perspective born of having lived and worked across Asia-Pacific, Europe and North America, and a skill set fusing creative abandon and strategic discipline.
Mark’s pursuit of a better way to invent has shaped Fahrenheit 212’s unique innovation model and practices, and uncovered potent new insights into how ideas interact with the human mind – both on the street and in the boardroom.
Among the great companies he’s had the good fortune to work with are Procter & Gamble, Nestle, Samsung, Starwood Hotels, Best Buy, Lowe's, Campbell's Soup, Citibank, Starbucks, Hershey's and General Mills.
Mark holds a BA cum laude in economics and psychology from Middlebury College and the London School of Economics.
About the Investigatio Scholar in Residence Program
The Investigatio Scholar-in-Residence Series has been developed by the Department of Technology Management in the spirit of NYU-Poly i2e philosophy to enhance mutual understanding across disciplines and develop a conversation around human-centered innovation through visits from distinguished scholars from a range of disciplines such as management, information systems, anthropology, communication, sociology, design.
A drink reception sponsored by the NYU-Poly Graduate Center will follow the event.