Events

Freshman Innovation and Technology Forum: Keith Ferrazzi

Seminar / Lecture
 
For NYU Community

Speaker: Keith Ferrazzi

Keith Ferrazzi is the founder and chairman of Ferrazzi Greenlight, a consulting and corporate-training company whose clients include Goldman Sachs, Microsoft, the United Nations, Facebook, and General Motors. Born in Pittsburgh, he is the son of a steelworker and cleaning lady who worked double shifts to get him a first-class education. After attending Yale College and Harvard Business School, he began his career as the youngest Chief Marketing Officer in the Fortune 500 at Deloitte Consulting and later became CMO of Starwood Hotels. He is The New York Times best-selling author of Never Eat Alone and Who’s Got Your Back? Mr. Ferrazzi has written for Forbes, Business Week, and The Wall Street Journal, appears frequently on CNN and CNBC, and has been named a “Global Leader of Tomorrow” by the World Economic Forum.

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About the Freshman Innovation and Technology Forum

When President Obama urged students last year to pursue “things that actually contribute to making things and making people’s lives better,” he specifically singled
out the study of science and engineering as crucial to America’s prosperity. A growing body of research indicates that economic growth depends more on technology and innovation than on almost any other factor. In the face of the worst economic crisis since the Great Depression, fostering the study of science and engineering takes on special urgency.

To encourage students to take a broader view of their studies, their future professions, and the frontiers of science and technology, NYU-Poly has created the Innovation and Technology Forum. A required course for all incoming freshmen at NYU-Poly, the Forum aims to inspire students to think like innovators.

The course comprises both large lectures and smaller break-out sessions, where students discuss the readings and work on in-class innovation challenges. Readings are based largely on case studies of famous innovators, and an invited lecture series exposes students to a variety of exciting, real-world fields, including venture capital, journalism, high-tech start-ups, and scientific research. Instead of writing term papers, students blog about the readings, the lectures, and each other's thoughts in a special online forum.  
    

Freshman year is an ideal time to start students thinking about what they want to get out of their education and what they want to contribute to the world. By the end of the course, students will have learned that i2e is not just a marketing slogan — that invention, innovation, and entrepreneurship have specific meanings and that understanding these meanings is crucial to students’ future success and satisfaction in a rapidly changing world.