Virtual Peer Pressure Works Just as Well  as the Real Thing

Virtual Peer Pressure Works Just as Well as the Real Thing

NYU Tandon Researchers Show That Social Pressure Can Spark Competition, Shape Behavior Among Citizen Scientists — Even if the Competitor is a Bot

Peer pressure is a proven social motivator. Researchers at NYU Tandon School of Engineering probed this decidedly human attribute and found that not only is virtual pressure from a computer-simulated peer just as motivating as the real thing, but that “fake” competition can be used for the good of science.

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