MOOCs Find Their Sweet Spot

There are three steps for turning MOOCs into money makers, writes Robert Ubell.

After years of panning for gold in video streams, MOOCs may have finally hit pay dirt.

From the very first, when tens of thousands came out of nowhere—like monarch butterflies migrating in the fall—to enroll in free online university classes, the big question marks hanging over massive open online courses  was how can they survive without making money and will free MOOCs last?

Launched with piles of cash, top MOOC providers Coursera and edX just ploughed ahead, inexplicably delivering free classes to millions of people without knowing where the money was going to come from. 

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