Google, NYU Reveal Business Model of Unwanted Software Bundles
- Robert Abel for SC Magazine August 10th, 2016
- Source: http://www.scmagazine.com/google-nyu-report-details-how-bundling-unwanted-software-makes-money/article/515318/
Google and the NYU Tandon School of Engineering conducted a yearlong study to reveal the business practices of those who pay vendors to install unwanted software in their install bundles.
The Investigating Commercial Pay-Per-Install and the Distribution of Unwanted Software report examined the relationship between software developers, called advertisers in pay-per-install lingo, affiliate networks that play the middle man, and publishers or popular software applications that repackage their binaries to include the coding of advertisers.
