Why Google's Business Model Works
- Alejandro Crawford, Lisa Chau for U.S. News June 25th, 2013
- Source: http://www.usnews.com/opinion/blogs/economic-intelligence/2013/06/25/why-googles-business-model-works
If solid technology, design and service innovation support a strategy that captures significant dangling value, the wins can be extraordinary. Consider the strategy Google has pursued to expand its access to the user data it depends on to support its targeted ad platform. Google consolidated its success by zeroing in on functions that used to command premiums large enough to power companies like America Online and Microsoft.
