Paul Russo ,

  • New York University Polytechnic School of Engineering


" "
Senior manager with fifteen years experience in planning, developing, and leading higher education divisions and programs. Particular strengths in online education and professional development programs. Demonstrated entrepreneurial ability to identify growth opportunities, plan, fund, and lead new units. Experience in strategic and operational planning, instructional and administrative technologies, partnerships, marketing, and student advising/support services. Results oriented execution. Strong quantitative and analytic skills, and a solid understanding of the academic context. Deep experience with grant programs and external funding sources.
Major positions include: AVP for Instructional Innovation; Academic Director, IS and Analytics Programs; Director, CUNY’s Online Degree Programs; Project Manager CUNY’s New Community College Initiative; and Associate Dean Baruch College Continuing and Professional Studies.
Teaches at NYU and CUNY. Courses include Technology Strategy, Entrepreneurship, Organizational Behavior, Social Media for Business Applications and Social Computing.
Currently, I am interested in applying social technologies, (e.g. mobile services, online communities, and organizational collaborative tools) to the problems that challenge 21st century education. IT, both the information and technology components, hold great promise in bringing together individuals for the acquisition, creation, and application of new knowledge.
Loyola University1985

BS, Physics

Vanderbilt University1987

MS, Electrical Engineering

University of Dallas1991

MBA, Engineering Management

New York University Polytechnic School of Engineering2012

PhD, Technology Management

Yeshiva University

Associate Provost & Dean, Katz School for Graduate and Profession

From: January 2016 to present

Long Island University

AVP for Instructional Innovation

From: January 2015 to present

Texas Instruments

Sr. System Engineer

From: June 1987 to April 1992

LPRusso Consulting


From: May 1992 to August 1999

City University of New York - Baruch College

Associate Dean, Professional Education

From: September 1999 to September 2005

City University of New York

Department Head, Data Analytics and Information Systems

From: October 2005 to December 2014

Journal Articles

Russo, P. and Nov, O. (2011) "Trusting Social Location Technologies and Interactions," Proceedings of International Conference on Information Systems, December.

Russo, P. and Nov, O. (2010) "Photo Tagging Over Time: The Role of Attentilon, Network Structure, and Motivations," ICWSM

Russo, P., Markandey, V., Bui T., and Shrode, T. (1991) “Optical Flow Techniques for Moving Target Indication,” Proceedings of the International Society for Optical Engineering, Vol. 1383.

Authored/Edited Books


Trust in Social Location Technologies

Abstract: Social networks provide rich opportunities to interact with friends and other members. While research on motivations and interaction design help explain what makes online communities successful, the influence of trust on social location technologies and interactions that integrate online and off-line activities remain unclear. Drawing from research on information systems, social psychology, and social networks, this study identifies the drivers of users’ trust in social location artifacts and other subscribers. I will test my hypotheses on Facebook’s Places application by connecting surveys to actual usage data. I expect trust in the artifact to depend on usability, situation normality, perceived critical mass, and referrals from trusted sources. I also hypothesize that trust beliefs toward other users—split into friends and everyone else—will depend on instinctive feelings of trust, rationalizations that others won’t do harm, and structural assurances. Implications for theory and practice as well as limitations and future research are discussed.

Dissertation Advisor: Dr. Oded Nov

Other Publications


Russo, P. (2010) "Trust Antecedents for Interaction Designs in Online Social Networks: A Look at Facebook Places," NYU Polytechnic, New York.

Russo, P. (2010) “Participatory Data Sharing with Ubiquitous Technologies: The Case for Sharing Location Information with The Government in Exchange for Increased Personal Safety” Academy of Management Organizational Communication and Information Systems (OCIS) Doctoral Workshop, Montreal.

Russo, P. (2009) “Collaborative Practices in Science” Science and Technology Studies Annual Conference, Washington DC.

Russo, P. (2008) “Online Support Services” Invited Speaker, Association of Continuing Higher Education, New York.

Russo, P. (2006) “Delivering Effective Support Services to Customers at a Who You Never See,” Invited Speaker, City University of New York IT Conference, New York.




When Consumers Buy Green and When they Don’t: A Ethnographic Study of New York City's GreenMarkets

Measuring Innovation in the Service Industry

Exploring the Strategic Intent of Global Start-Ups in the 21st Century

Research Interests


  • Online Communities, Social Networks, and Location-Sharing Applications
  • Trust and Motivations
  • Health Information Technology
  • Information Systems for Sustainability
  • Organizational Impacts of Technology and Distributed Collaboration




CUNY Center for Big Data, (co-PI)

NY State

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Training and Professional Development Project, (Principle Investigator)

New York State & Civil Service Employers Association Partnership , 2006-2008

Pathways to the Health Information Management Profession, (Principle Investigator)

Perkins Funding, July 2011 to Nov 2011

City University of New York Workforce Development Initiative, (Principle Investigator)

City University of New York, June 2010 to July 2011