Emerging Media

The next immersive VR experiences, killer apps, and new gaming platforms are made here.

We’re creating and adapting new modes of communication that impact the worlds of art, entertainment, education, business, and healthcare.

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A Place for Transformation

If you’re seeking to transform the way people engage with information, entertainment, the environment, and one another, there’s no better place to be. New York City has always been the heart of the global media universe; combine that with Brooklyn’s status as one of the fastest-growing tech hubs on the planet and access to one of the most diverse sets of industries and user populations, and it makes sense that it’s now a powerhouse in emerging media. 

But it’s not enough to explore what’s possible in the world of new technologies — we need to consider what’s worth creating and why. We believe in sharing information, democratizing technology, helping the world emerge as a better place, and ensuring that new media is transparent, equitable, and accessible to all

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When art, gaming, and tech intersect

NYU Tandon’s Integrated Digital Media program is a STEAM engine driving creative practice, experimentation, media design, and engineering. Projects include using motion capture technology to reimagine theatrical performance; harnessing AR/VR to radically change the way people engage with information, entertainment, the environment, and one another; creating citizen science tools to empower New York City residents; and helping NASA develop next-generation user interfaces for space exploration. 

And the Game Innovation Lab at Tandon is exploring the symbiotic relationship between video and digital gaming, computer science, and artificial intelligence. The implications go far beyond avatars and game controllers: the work done at the Lab could lead to profound innovations in automated systems able to run processes for everything from building HVAC systems to global shipping.

Tega Brain

Industry Assistant Professor Tega Brain teaches in Tandon’s Integrated Digital Media  (IDM) program. An artist and environmental engineer, she explores how technology shapes ecological relations. She has created wireless networks that respond to natural phenomena, systems for obfuscating fitness data and an online smell-based dating service, and her work has been exhibited at the Vienna Biennale for Change and New York City’s New Museum, among other places.

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Damon McCoy

Computer Science and Engineering Assistant Professor Damon McCoy uses advanced data scraping and AI skills to address the growing concern of social media's role in shaping elections. Already, their Online Transparency Project has revealed insight into the opaque (and sometimes nefarious) world of political advertising in both the United States and Canada, with more countries to come.

Integrated Digital Media

 

Creative practice, design research and multidisciplinary experimentation with emerging media technologies.

The Integrated Digital Media (IDM) Program fosters creative practice, design research and multidisciplinary experimentation with emerging media technologies. Located within Tandon School of Engineering, in the Department of Technology, Culture, and Society (TCS), IDM is a ‘STEAM‘ program combining artistic inquiry with scientific research and technological practice to explore the social, cultural and ethical potentials of emerging technologies. More about IDM ...

 

Research Labs & Groups

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Game Innovation Lab

The Game Innovation Lab brings together faculty and students from the School of Engineering and the greater NYU community doing research focused on games as an innovation challenge. The Lab's emphasis is on the technical / engineering / science side of games and simulations. Sample projects include user interface innovation (sensor-based tracking, multi-touch), network and video quality research, and research on games for learning.

Mobile AR

Mobile Augmented Reality Lab

NYU’s Mobile Augmented Reality Lab is devoted to pioneering the field of mobile augmented reality with emerging AR technologies.

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NYC Media Lab

NYC Media Lab connects media and technology companies with New York City’s universities to drive innovation, entrepreneurship and talent development.

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Online Political Ads Transparency Project

This project is focused on improving the transparency of online political advertising. Our goals are to build tools to collect and archive political advertising data. We will make publically available our data collection tools and raw data collected to enable analysis of online political advertising by anyone interested.

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RLab

Located at the Brooklyn Navy Yard, RLab is the nation’s first city-funded center for research, entrepreneurship and education in virtual and augmented-reality, spatial computing and other evolving interactive technologies.

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Visualization and Data Analytics ViDA Center

The Visualization and Data Analytics Research Center at NYU consists of computer scientists who work closely with domain experts to apply the latest advances in computing to problems of critical societal importance, and simultaneously generate hypotheses and methods that new data sources and data types demand.