Facebook Digital Marketing
Format: Professional Certificate – 18 Weeks
The Facebook Digital Marketing Certificate, created in partnership with Facebook, is an online three-course program that will equip you with hands-on experience in digital marketing and aid in preparation for the Facebook Blueprint Exam.
- Analyze a business using the 4Ps of marketing (product, price, place and promotion) and conduct a SWOT analysis to identify and highlight a company’s unique value proposition.
- Use basic formulas and functions in Google Sheets to organize and interpret information in a spreadsheet.
- Use Facebook’s Audience Insights tool to explore audience demographics and identify target audiences for a product or service.
Who Should Attend
Individuals interested in understanding Google Analytics terminology, performing A/B testing, market segmentation and how to create a social media campaign outline including metrics, tools and visual content.
- Course 1: Foundations and Strategy of Marketing
- Course 2: Marketing Analytics and Performance Optimization
- Course 3: Social Media Marketing
Presented in partnership with Pathstream