Facebook Digital Marketing | NYU Tandon School of Engineering

Facebook Digital Marketing

Online with Live Sessions

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Format: Professional Certificate – 18 Weeks 


Summary

The Facebook Digital Marketing Certificate, created in partnership with Facebook, is an online three-course program that will equip you with hands-on experience in digital marketing and aid in preparation for the Facebook Blueprint Exam.

Key Takeaways

  • Analyze a business using the 4Ps of marketing (product, price, place and promotion) and conduct a SWOT analysis to identify and highlight a company’s unique value proposition.
  • Use basic formulas and functions in Google Sheets to organize and interpret information in a spreadsheet.
  • Use Facebook’s Audience Insights tool to explore audience demographics and identify target audiences for a product or service.

Who Should Attend

Individuals interested in understanding Google Analytics terminology, performing A/B testing, market segmentation and how to create a social media campaign outline including metrics, tools and visual content.

Course Outline

  • Course 1:  Foundations and Strategy of Marketing
  • Course 2:  Marketing Analytics and Performance Optimization
  • Course 3:  Social Media Marketing

Presented in partnership with Pathstream