The Money & Magic Manifesto: A Roadmap for the Next Big Leap in Transformational Innovation

Posted April 13th, 2011

Mark Payne presents The Money & Magic Manifesto, a provocative take on innovation's past, present and future. In it, he offers case studies from Fahrenheit's work on the innovation front lines with the likes of Samsung, Coca-Cola, Starwood Hotels, Gucci Group, Campbell Soup and Procter & Gamble, and his company's unique philosophy and practice of bringing transformational creativity together with commercial acumen and an obsession with big outcomes. The talk provides intriguing grist for the mill for anyone interested in the dynamics of innovation.