Trust Antecedents for Interaction Designs in Online Social Networks: A Look at Facebook Places

Thursday, November 11, 2010 - 5:00pm - 6:00pm EST

  • Location:Dibner Building, LC 433
    NY

Speaker

Paul Russo

Abstract

My approach considers the decision to trust in social network interactions as a function of 5 antecedents (grounded psychological and sociological roots). The network is both an object (do we believe that others in the network are trustworthy) and source of trust (does word-of-mouth matter and do particular types of referrers provide particular types of referrals/under what environmental conditions e.g risk or high emotion).