Real world, hands-on learning in what it’s like to actually start a company. An entrepreneurial experience with all of the pressures and demands of an early stage startup.

MG-GY 9781 Selected Topics in Management: LEAN LAUNCHPAD
Units: 1.5 | Class#: 7597 | Section: BZ | Date: August 25-29th, 2014
Location: Brooklyn

About the course

What is 5-day Lean LaunchPad?

5-day Lean LaunchPad is a practical class –a lab, not a “book” class - to give teams of students real world experience in how to turn an idea into a business. It is a 1.5 credit graduate level course offered from August 25-29 at NYU.

You’ll work in teams, getting your hands dirty talking to customers, partners, and competitors, as you encounter the chaos and uncertainty of how a startup actually works. It is a highly intensive, experiential class comprised of team presentations, customer interviews, and feedback from startup experts.

Each day will be a new adventure outside the classroom as you test each part of your business model and then share your hard earned knowledge with the rest of the class.

Who is this class for?

  • All NYU graduate students are eligible to apply (Masters, PhD, JD, MD).
  • You must apply to this course as part of a team (2-4 members per team).
  • All teams must enter the course with a startup idea they’d like to pursue.

What should you expect?

  • Five intense days of primary customer research/interviews and team presentations, guided by best practices in entrepreneurship education.
  • Feedback from successful entrepreneurs and investors from the NYU and NYC startup community, including Steve Blank.
  • Startup culture – fast paced, direct, open, and tough.

This class is not about:

  • Lecture-style presentations by the faculty.
  • Researching online or in the library.
  • Writing a business plan.
  • Creating a PowerPoint slide deck for a VC presentation.
  • Building the “hot-idea” you have in mind.

Application process and key dates

Step 1: Express interest by completing this form and indicating your availability for an info session / team hunt event. Deadline
May 7, 2014
Step 2:  Attend the info session / team hunt event. You are required to attend at least one of the four events to be accepted into the course. Event dates / times/ locale
April 3, 3-5pm: Metrotech, Rogers Hall 116, Brooklyn
April 22, 12-2pm: Kimmel Center for University Life, 60 Washington Sq S, Room 406
May 8, 1-3pm: Kimmel Center for University Life, 60 Washington Sq S, Room 903
May 13, 2-4pm: Brooklyn, 6 Metro Tech Center, RH Basement, Greenhouse.
Step 3:  Complete this application.
Note: One application per team.
May 13, 2014
Step 4: Teams selected for the next round will attend an in-person ~15 min interview with a review committee. Timeframe
June 16 -  June 27
Step 5: Teams selected for the course will officially register online. Deadline
July 1, 2014

For more detail about the application process see: 6 Step Process to Register
For more information visit the FAQs
Still have questions? Email Lindsey Gray (

About Steve Blank

Steve Blank is a Silicon Valley serial-entrepreneur and academician based in Pescadero, California. Blank is recognized for developing the Customer Development methodology, which launched the Lean Startup movement. He has spent over thirty years in the high tech industry, and founded or worked at eight startup companies, four of which have gone public. He is a consulting associate professor of entrepreneurship at Stanford and lectures at the University of California Berkeley, California Institute of Technology and Columbia. 
Learn more about Steve and read about past 5-day LLP classes.

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