Real world, hands-on learning in what it’s like to actually start a company. An entrepreneurial experience with all of the pressures and demands of an early stage startup.

Summer 2016 MG-GY 9781
Selected Topics in Management: Lean Launchpad

Units: 1.5 | Section: BZ | Class: 4639 | Date: Mon. Aug. 22, 2016 through Fri. Aug. 26, 2016 | Location: NYU Tandon School of Engineering, Rogers Hall RH 474, located in Brooklyn

About the course

What is 5-day Lean LaunchPad?

5-day Lean LaunchPad is a practical class –a lab, not a “book” class - to give teams of students real world experience in how to turn an idea into a business. It is a 1.5 credit graduate level course offered from August 22-26 at NYU. You’ll work in teams, getting your hands dirty talking to customers, partners, and competitors, as you encounter the chaos and uncertainty of how a startup actually works. It is a highly intensive, experiential class comprised of team presentations, customer interviews, and feedback from startup experts. Each day will be a new adventure outside the classroom as you test each part of your business model and then share your hard-earned knowledge with the rest of the class.

Who is this class for?

  • All NYU graduate students (Masters, PhD, JD, MD) and post-docs are eligible to apply.
  • You must apply to this course as part of a team (2-4 members per team).
  • All teams must enter the course with a startup idea they’d like to pursue.

What should you expect?

  • Five intense days of primary customer research/interviews and team presentations, guided by best practices in entrepreneurship education.
  • Feedback from successful entrepreneurs and investors from the NYU and NYC startup community, including Steve Blank.
  • Startup culture – fast-paced, direct, open, and tough.

This class is not about:

  • Lecture-style presentations by the faculty.
  • Researching online or in the library.
  • Writing a business plan.
  • Creating a PowerPoint slide deck for a VC presentation.
  • Building the “hot-idea” you have in mind.

Application process and key dates

Step 0
First, find out if you’ll get 1.5 graduate credits for this course towards your degree and if you are allowed to register by your program. Click here for the Registration Pre-Approval Form and visit your school representatives, so you’ll know!
Timeline: *ASAP*

Step 1
Attend an info session/team hunt event. You are required to attend at least one of the six info sessions to apply to the course. Info sessions will be held at the Leslie eLab (e) and Tandon School of Engineering (t).

Event dates, times and locale
3/30: 10-12 pm (e), RSVP
4/19: 3-5 pm (t), RSVP
4/21: 5:30-7:30pm (e), RSVP
4/28: 2-4 pm (t), RSVP
5/9: 5:30-7:30 pm (e), RSVP
5/23: 1:30-3:30 pm (e), RSVP
RSVP today!

Step 2
Complete this application.
Note: One application per team.
Deadline: 5/27 at 5 pm

Teams selected for the next round are required to attend an in-person ~15 min interview with a review committee. During the interview, the entire team will present their startup idea and answer questions about why they want to participate in the course.
Timeframe: 6/6 - 6/27

Prospective students will be granted registration from the NYU Tandon Records and Registration Office if they present fully completed and signed forms described below.

4a. Teams selected for the course will be emailed and instructed for members to officially register individually.

4a1. The registration process requires that each student receives written permission from their program advisor, their bursar, and their registrar using the Registration Pre-Approval form in Step 0.

4a2. Lindsey Gray must sign an NYU Add/Drop form.
She will review your Registration Pre-Approval Form and email both back to you.

4a3. Then, either bring in or email both forms together to NYU Tandon's Records & Registration Office (RRO) in 6 Metrotech Center, JB158E, B'klyn, NY 11201 attn.: Wanda Green, Director of Records and Registration, 646.997.3146. Incomplete forms will not be processed.

4b. If any team member does not register before the first day of class, all remaining members of that person’s teams will be automatically dropped from the course after the first day. To remain in the course, you can request reassignment to another approved team done in writing and submitted to the MG9781 Selected Topics in Management: Lean Launchpad instructor(s). By becoming a part of that new team you are subject to all conditions as part of that team. If no reassignment is possible, you will have to drop the course using the NYU Add/Drop Form (see 5d below).
Deadline: 7/1


5a. If any team member chooses to drop the course once it has begun, as long as there are at least two team members remaining the team can continue on in the course. If only one team member remains, that person can request reassignment to another team in the class. The request for reassignment must be done in writing and submitted to the MG9781 Selected Topics in Management: Lean Launchpad instructor(s) for their approval. By becoming a part of that new team you are subject to all conditions as part of that team. If no reassignment is possible, you will have to officially drop or withdraw from the course. Use an NYU Add/Drop Form (see 6d below).

5b. Attendance is mandatory for each of the 5 days of the course—Aug 22, 23, 24, 25 and 26, 2016. If you miss more than 30 minutes of any class, you will be deregistered from the course and your team members may also be de-registered. The MG9781 Selected Topics in Management: Lean Launchpad instructor(s) will inform the Dept. Of TM&I of any de-registration. Force major does not apply for this course.

5c. Each team must have a completed ‘business model canvas' to submit by the beginning of Day 1 of this class (8/22/16). An explanation of the canvas and how to complete it will be shared with you in advance of the first day to guide you. Failure to complete this assignment for the first day of class will result in all team members being deregistered from the course.

5d. Drop/Withdraw. If you elect to drop this course, you must do so by emailing a completed NYU Add/Drop Form by Monday Aug 8/22 at 11:59pm to receive 100% tuition reimbursement Lindsey Gray. If you withdraw between Tuesday 8/23 and Thursday 8/25 you will receive a W grade and 0% tuition reimbursement. Email or bring an NYU Add/Drop Form to NYU Tandon (RRO) in 6 Metrotech Center, JB158, B'klyn, NY 11201; attn.: Wanda Green

5e. Grades. The grading policy for this course is described in detail in the syllabus. You will be graded as a team – all team members will receive the same grade. You must consult with your particular graduate Program Director to confirm whether or not this course will count towards your graduate degree (see Step 0).
Timeframe: 8/22-8/26

View more details about the application process.

For more information, visit the FAQs.

Still have questions? E-mail Lindsey Gray

About Steve Blank

Steve Blank is a Silicon Valley serial-entrepreneur and academician based in Pescadero, California. Blank is recognized for developing the Customer Development methodology, which launched the Lean Startup movement. He has spent over thirty years in the high tech industry, and founded or worked at eight startup companies, four of which have gone public. He is a consulting associate professor of entrepreneurship at Stanford and lectures at the University of California Berkeley, California Institute of Technology, Columbia and NYU.
Learn more about Steve and read about past 5-day LLP classes.

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