Course Information

MG8741 Introduction to Entrepreneurial Marketing & Sales

Credits: 1.50

This course introduces critical marketing and sales challenges facing entrepreneurial firms. An underlying theme is that successful innovative enterprises must be deeply familiar with relevant markets and must effectively cultivate and reach those markets. Topics include market identification, segmentation, sales, overall market planning, niche and viral marketing, and customers as sources of innovative ideas.

Prerequisite: Adviser’s approval and graduate standing.