This course focuses in detail on managing intellectual property, a major strategic and financial asset of a modern business. IP can be employed to protect existing products, services and business methods and to accelerate development of new products, services and business methods. IP also can be leveraged to enhance a firm’s competitiveness, value and profitability. This leverage is true in the physical world and in the online world of the Internet and e-Business (where traditional principles of Intellectual property rights are often stretched and may need reinterpretation and even modification). Intellectual property is becoming increasingly complex as emerging digital technologies advance.
Prerequisite: Adviser’s approval and graduate standing