This course focuses on the use of “analytics” —a fast-growing element in modern management—for achieving more effective operations and heightened competitive advantage. The course provides a managerial overview of current deployment of a diverse range of analytics—internally-oriented and externally-oriented. The course also identifies the impact of analytics on a firm’s performance and explores their strengths and weaknesses. The course presents best practices of analytics from a range of industries, including retailing, hospitality, financial services, consulting, healthcare and logistics.
Pre/Co-Requisites: MG 6083 Economics AND MG 6093 Accounting and Finance.