Course Information

MG6763 Managing Emerging Technologies in the Media and Entertainment Sector

Credits: 3.00

Description:
This course focuses on selected emerging technologies that are changing the nature of competition in the media sector. The dynamic relationships involving changing technology, business processes and management response are viewed in light of new digital platforms and applications, standards development, as well as legal and legislative initiatives. Topics include intellectual property rights and digital rights management; content-on-demand; and the management, archiving and preservation of digital content.

Prerequisite: Graduate Standing